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1,000 UK households share their views on water bills and water billing processes.
1,000 UK households share their views on water bills and water billing processes.
When vendors say they’re ‘pre-integrated’ with Salesforce, what they really mean is that their product lives somewhere else. It’s bolted on, stitched together with APIs, and reliant on sync cycles to stay up to date. That works fine until something breaks—or until your ambitions outgrow their architecture.
Native doesn’t have those limits.
Native means your billing system lives inside Salesforce, not alongside it. There are no third-party servers, no shadow data models, and no duplicated compliance work. What you get instead is total alignment—CIS, billing, customer experience, automation and analytics operating as one.
That’s what executives too often overlook.
‘Pre-integrated’ sounds like it saves effort, but it usually multiplies complexity over time. You’re forced to work around integration constraints, wait for vendor updates, and monitor systems you don’t fully control. And when your Salesforce platform evolves, your pre-integrated billing provider might not keep up.
Native puts you in charge.
Your billing workflows live in the same environment as your service journeys, marketing automation, and customer engagement. Any innovation you deploy in Salesforce—AI, chatbots, predictive models—immediately applies to billing too. That synergy isn’t a bonus; it’s a strategic advantage.
Executives want agility, not architecture debates.
They want to know their systems will scale, flex, and integrate without months of work or external dependencies. They want fewer moving parts, tighter governance, and real-time visibility across the customer lifecycle. Native delivers all of that—because it’s built into the platform you already trust.
There’s also cost and risk to consider.
Pre-integrated platforms usually come with hidden overheads: middleware licenses, data reconciliation costs, vendor lock-in, and long-tail maintenance. Each is manageable alone, but together they quietly drain innovation capacity from your organisation. Native solutions cut that waste by design.
Aptumo isn’t just another billing vendor with a Salesforce connector.
It’s a Salesforce-native billing engine—designed to operate as part of your digital core, not as an external module. That means implementation is faster, change management is simpler, and your billing strategy becomes a catalyst for digital transformation, not a constraint.
Pre-integrated options might tick a procurement box.
But they won’t give you architectural clarity, unified data governance, or the platform synergy needed for sustained innovation. Those outcomes only come when your systems don’t just work together—but work as one.
If you want strategic control, go native - and never look back.
Matt Bowd | General Manager, Asia Pacific
